With an attempt to invigorate a declining cognac market, LVMH is releasing Hennessy Black.
The Hennessy Black is a blend of 35 to 45 pale and gold colored eaux-de-vie selected for their floral characteristics and aged in French oak barrels previously used by Hennessy for at least five years. Although the name might lead you to expect a darker, richer cognac, the Hennessy Black is said to have a more gentle wood influence with floral notes and hints of citrus and honey.
Oh, and it wouldn’t be a new “hip” liquor if it didn’t already have it’s own song, right? Well, Hennessy Black has teamed up with Swizz Beatz to premiere “When I Step Into The Club” on May 5th. Time will tell if it will be as iconic as “Pass The Courvoisier”. Marketing at its finest.
Via The Luxist