brand spotlight: hype means nothing

I know the name “Hype Means Nothing” sounds like a low level street wear brand, but they actually have a pretty unique concept.  They’ve got a variety of celebrities using their hands to rock classic sunglasses shapes (with the name of the celebrity, the sunglasses design, designer and price in small text)..  Hard to explain, but here are the pics:

Pharrell Williams:


Sir Air-ness:

They’ve got a bunch more – Marilyn Monroe, Mickey, Beyonce, etc.  Price is around $73 (with VAT) and available at Colette.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s