brand spotlight: hype means nothing

I know the name “Hype Means Nothing” sounds like a low level street wear brand, but they actually have a pretty unique concept.  They’ve got a variety of celebrities using their hands to rock classic sunglasses shapes (with the name of the celebrity, the sunglasses design, designer and price in small text)..  Hard to explain, but here are the pics:

Pharrell Williams:

Kanye:

Sir Air-ness:

They’ve got a bunch more – Marilyn Monroe, Mickey, Beyonce, etc.  Price is around $73 (with VAT) and available at Colette.

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