I’m all for limited edition items, and I definitely love So-Me’s artwork. But $56 for the Club Coke limited edition case and bottle designed by So-Me and Justice? No thanks.
I was going to buy just the bottle for $4 from Colette – until I saw the shipping would make it around $30. And it is such a shame as So-Me, Justice, and Coke have really come up with something great. Why not release it in limited markets worldwide much like Mountain Dew does with artist cans?