I heard about Helvetica in 2007 when it dropped. A lot of people on messageboards I visited posted pictures of the book and DVD, and I also saw it on Colette. A documentary on fonts? Lame.
Fast foward two years and as a more design-appreciative person, I decided to check it out. Can’t be all that bad, right?
The documentary was absolutely brilliant! I’m watching it right now as we speak, actually. And I ended up buying the book too (mine’s hardcover though).
Stop watching Lost or whatever show you are into and download/rent/buy this ASAP. I wish somebody would have forced me to watch it at launch instead of now – but better late than never.