They try a brand new marketing scheme for Quarter Pounder stores in Tokyo. Offering only two items, a Quarter Pounder meal and a Double Quarter Pounder meal, they greatly simplify your choices. In addition, they’ve been doing viral online marketing and handing out flyers – marketing techniques normally not utilized for a global company of that size. Love it or hate it, it takes a lot of hard work to reinvent yourself. And although Supersize Me was extremely compelling, they seem to be an unstoppable force.
I’m also loving the minimalist look of the packaging. The pictures seem to be low quality but I’m betting the packaging in real life looks sleek.